The PUPUK@Shopee campaign is a continuous collaboration between Shopee and the Malaysian Communications and Multimedia Commission from July to December 2021. A total of 1,000 Micro entrepreneurs will be guided by Shopee to increase their sales on their digital platform. Through this campaign period, MCMC will provide support in the form of financial assistance that will be converted into discount vouchers, store vouchers, and free shipping vouchers to the entrepreneurs who’s taking part in the campaign.